Category Archive for "Business Growth"

Marketing Focus: Select Your Niche

In the great book, “The 1-Page Marketing Plan”, author Allan Dib says that the very first thing you need to do is to determine your marketing niche; who are you targeting for your business marketing? He recommends that you develop a clear focus of exactly what kind of customer is ideal for your business. Many […]

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Google Alerts for your Business

Google has a great little tool which scans the web for any submitted text and sends you a daily alert if a particular word or phrase was found on the web. This is a great business tool for marketing, prospecting, and customer satisfaction. You could enter your company’s name to find out any mention’s on […]

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The One-Page Marketing Plan

I just finished reading a great book on marketing. It is called “The One-Page Marketing Plan” by Alan Dib. Despite its title, it took him 200 pages to describe the ‘one-page plan’! But when it was all done, yes, you can actually conceptualize your entire marketing plan on a one-page fill-in-the-blank form which is available […]

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The Pumpkin Plan for Growth

In his entertaining book, “The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in any Field”, author Mike Michalowicz shares several interesting ideas for growing a business. One of them is based on the famous Pareto Principle. Pareto was an Italian economist from a couple centuries ago who noticed a pattern that often […]

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Software Spurs Growth

An article in Strategy + Business indicated that many of the world’s largest innovators are shifting their focus of their R&D from products to programming. There is an increasing awareness that automation and ease-of-use can do as much to boost productivity as brand new products and product types. In fact, many small to medium business […]

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Do not Discount

“Discount” is a dirty word you should avoid at all costs because it attracts the wrong type of customer. Instead, seek to add value. – Bradley Sugars, Founder of ActionCoach International

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Say ‘no’ in order to say ‘yes’

Tim Ferriss says, “What you don’t do determines what you can do.” So basically, you can work on your business, or you can work on other stuff. If you say ‘no’ to doing those things which are not your skill set, like building database applications, then you can say ‘yes’ to focusing on your business. […]

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Automation Software can help you Win

I read an interesting article recently about John Deere, the famous makers of the tractors and farm equipment. The article stated that John Deere will be having more software engineering and mechanical engineers at the company within the next five years Then here is the key take-away quotation: “Most of the world’s major innovators are […]

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Business Culture Resistance

Culture is a gravitational force, and it resists your efforts to make things work better. So what? Persist. Seth Godin

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FileMaker Pro Tips on 15 Things Successful Entrepreneurs Do Every Day

As an entrepreneur running a FileMaker Pro Company, I need helpful tips to be successful at what I do and how I help my clients. As a busy business owner, I know you’re always looking for great tips to be successful at what you do too. Recently, I read a great article by Jacqueline Whitmore […]

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