I read an interesting article recently about John Deere, the famous makers of the tractors and farm equipment. The article stated that John Deere will be having more software engineering and mechanical engineers at the company within the next five years

Then here is the key take-away quotation:

“Most of the world’s major innovators are in the midst of the same transformational journey. R&D is shifting more and more toward developing software and services. Software increasingly carries the burden of enabling product differentiation and adaptability, and enhancing customer experiences and outcomes.”

“Services, offered along with or separately from physical products, now focus more on new customer needs, providing enhanced value and improved usability.”

Strategy and Business: Winter 2016, “Software as a catalyst” by Barry Jaruzelski

Note that: “Software increasingly carries the burden of enabling product differentiation …. and enhancing customer experiences”

Question if a heavy-duty hardware company John Deere needs software to succeed, What about your company?
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