by William | Jun 28, 2018 | Business Growth
Alan Dib tells us in his book, The 1-Page Marketing Plan, that choosing a good niche for your business is one of the most effective ways to grow your business. Too many businesses feel that narrowing their focus will cause them to lose business. “We don’t want to...
by William | Apr 19, 2018 | Business Growth
Business coaches tell us that if you want to increase your bottom line, one thing you need to know is just how much income you receive from the average customer interaction. This is the transactional value of a customer. If you want to improve your numbers, you need...
by William | Mar 14, 2018 | Business Growth
There are five areas in your business which affect your bottom line. They are: 1. Number of Leads each week 2. The percentage of those leads converted to customers 3. The dollar amount of each transaction for one customer 4. The number of transactions per customer 5....
by William | Jan 15, 2018 | Business Growth
Sometimes called the Customer Conversion Rate, this is the percentage of Prospects who you are able to convert to an actual sale so that they become your customers. Some businesses will have a very high conversion rate, and some will have a low one, depending on the...
by William | Dec 13, 2017 | Business Growth
In the great book, “The 1-Page Marketing Plan”, author Allan Dib says that the very first thing you need to do is to determine your marketing niche; who are you targeting for your business marketing? He recommends that you develop a clear focus of exactly what kind of...
by William | Oct 25, 2017 | Business Growth
Google has a great little tool which scans the web for any submitted text and sends you a daily alert if a particular word or phrase was found on the web. This is a great business tool for marketing, prospecting, and customer satisfaction. You could enter your...
