Variable Data and Your Marketing

Some companies are using the power of FileMaker to really customize their marketing options with variable data. Everybody knows that customized marketing is more powerful than cookie-cutter ads. And most people are familiar with mail merge options via Word or...

GOALS Will Get You There

It is an established fact that those with written goals for their life and business far exceed those who do not. Many studies have been done over the course of years and looked at people just graduating from college. They grouped the graduates by those who had written...

Can you get 20% return on your business?

J.D. Meier, quotes Thomas Gray who authored “Business Techniques for Growth”. He makes a comparison of how much return you should be getting on various investments. Here’s what he says: 3-4% return on an A-rated corporate bond; hardly any risk. 9-11% return on the...

Use a Workplace Innovation App to Grow your Business

FileMaker has recently been branded as a “Workplace Innovation App”. That is, it is a complete platform which can be deployed across every type tool needed for your business: on the web, desktop, iPad, iPhone, or any tablet using custom web publishing. It is called...

Is Your Business Outgrowing Excel?

Many businesses start with Excel. It is a great spreadsheet program and works wonderfully for what it was designed to do. But that is the catch; it will work great as a spreadsheet program but not as a tool to run your entire business. There are too many features...