How Many Steps in Your Funnel?

Having a good funnel system is a bit tricky. One the one hand it needs to have enough steps to create meaningful interactions with prospects at each stage. On the other, it cannot have too many or be too complicated. Some of the many multi-step options out there are...

GOALS Will Get You There

It is an established fact that those with written goals for their life and business far exceed those who do not. Many studies have been done over the course of years and looked at people just graduating from college. They grouped the graduates by those who had written...

Six Pillars of Success

About two years ago I met the owners of ActionCoachMN. They are a business coaching company. My accountant had sponsored a breakfast called the “Six Pillars of Success” breakfast. And at that breakfast the ActionCoach people made their presentation. They convinced me...

Marketing Solution: Go Deep not Wide

Alan Dib tells us in his book, The 1-Page Marketing Plan, that choosing a good niche for your business is one of the most effective ways to grow your business. Too many businesses feel that narrowing their focus will cause them to lose business. “We don’t want to...

Five Profit Factors in Your Business

There are five areas in your business which affect your bottom line. They are: 1. Number of Leads each week 2. The percentage of those leads converted to customers 3. The dollar amount of each transaction for one customer 4. The number of transactions per customer 5....