by William | Jan 15, 2018 | Business Growth
Sometimes called the Customer Conversion Rate, this is the percentage of Prospects who you are able to convert to an actual sale so that they become your customers. Some businesses will have a very high conversion rate, and some will have a low one, depending on the...
by William | Dec 13, 2017 | Business Growth
In the great book, “The 1-Page Marketing Plan”, author Allan Dib says that the very first thing you need to do is to determine your marketing niche; who are you targeting for your business marketing? He recommends that you develop a clear focus of exactly what kind of...
by William | Oct 25, 2017 | Business Growth
Google has a great little tool which scans the web for any submitted text and sends you a daily alert if a particular word or phrase was found on the web. This is a great business tool for marketing, prospecting, and customer satisfaction. You could enter your...
by William | Aug 19, 2017 | Business Growth
I just finished reading a great book on marketing. It is called “The One-Page Marketing Plan” by Alan Dib. Despite its title, it took him 200 pages to describe the ‘one-page plan’! But when it was all done, yes, you can actually conceptualize your entire marketing...
by William | Jul 27, 2017 | Business Growth
In his entertaining book, “The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in any Field”, author Mike Michalowicz shares several interesting ideas for growing a business. One of them is based on the famous Pareto Principle. Pareto was an Italian...
by William | Jun 17, 2017 | Business Growth
An article in Strategy + Business indicated that many of the world’s largest innovators are shifting their focus of their R&D from products to programming. There is an increasing awareness that automation and ease-of-use can do as much to boost productivity as...
