Google has a great little tool which scans the web for any submitted text and sends you a daily alert if a particular word or phrase was found on the web.
This is a great business tool for marketing, prospecting, and customer satisfaction. You could enter your company’s name to find out any mention’s on the web. If a customer has some complaint about you and posts it on Yelp or Amazon reviews for example, then this alert would catch it and let you know.
Or if you are in the roofing business for example, and want to be alerted to anything affecting your industry, you could receive an alert for any phrase important to you.
It’s a good tool to be able to stay alert and aware of what is going on in the business world around you.