Marketing can be a challenge for any small business. Most marketing is “push-based”, where a business is pushing their name and product in front of people and asking them to come and buy from them.
Here at High Power Data, we prefer to market our business differently. Attractional Marketing turns the whole idea of marketing around. Attractional Marketing done well creates customers and clients who come to you asking for your service or product.
This change in behavior occurs when a business establishes itself as an authority in its field. Then once the general public wants something, the first thing they do is ask their friends and associates about who can meet their needs. When enough people say that YOUR BUSINESS certainly knows what it is doing, that’s when the marketing direction turns around. Then you no longer need to push your product to your clients; your clients come to you asking for your product or service. They ask you to take their money so that they can have your product or service.
Establishing credibility comes in several ways. Obviously, the first is good quality service and value. Customer service and support is also essential. But the part that really begins to establish your authority in a field is the wise use of internet blogging and a social media emphasis. You are already an expert in your area. You just need to let other people know it. Blogging and social media are two media bullhorns to get the word out. It can be done well, with class and style. When you begin to add these two tools to your marketing arsenal, you will begin to experience attractional marketing and greater business success.