We live in a digitally connected age where your company’s website can have an affect on your business success. I just read an interesting article today related to how your hosting plan can affect your SEO Rank for your business.
I’ll give you the quick summary, and then provide a link if you want to read more.
Here are the main points:
SEO, as you may know is the process of optimizing your company website so that you show up on Google web searches. The better your SEO, the higher you show up on your page rank. SEO powers the “Google juice” that lifts your webpage to a higher and better position on web searches.
Here are the three ways your web hosting can impact your business:
1. By providing the proper web security
The most important of these is having an SSL certificate installed for your site. Since 2017 Google has flagged every site w/o an SSL as ‘unsecured’. This can scare away potential visitors to your business site.
So make sure that your hosting provider offers SSL certificates. At HighPower we install SSL’s for clients all the time, both for their website as well as their FileMaker hosting (yes, FileMaker requires a separate SSL on its server).
2. By proving faster load times
Surprisingly, load time can affect your SEO ranking. Google feels that poorly designed sites which load slowly indicate a lower quality business, therefore, if your site takes a longer time to load than your competition, all other things being equal, they could rank higher than you.
Most hosting providers will offer a ‘shared hosting plan’ or a ‘dedicated hosting plan’. One of the differences between these two is that a dedicated plan will load faster. So if you can afford it and higher ranking is important to you, then consider asking for a dedicated hosting plan.
HighPower Data Solutions can manage these discussions for you, and get the right balance between price and speed.
3. By providing less down time
Obviously, if your customers can’t find your site, you will lose business, so having a site which is always available is critical. No site can guarantee zero down time, but many sites can offer a 99.9% uptime guarantee.
HighPower has worked with various web hosting providers. We will often recommend Amazon Web Services, but there are also many quality hosting providers which are less expensive.
So, something which few business owners think about, is something that can impact your business. Here is the full article if you would like to read it:
Best to you, and your business success.