Power Up Your Website – Your Digital Front Door #2

January 15, 2025
Admin Admin
This post offers suggestions for improving your digital presence. The first post used the analogy that your website is like a digital front door of your business. You want to make a good impression, so you improve the face of the building to encourage prospects to enter.

The email address of your business is like a sign that points prospects into your digital front door.
Does the sign look professional?

Are you still using a Gmail account for your business email?

Benefits of a Company Branded Email:

1. Looks Professional
What looks more professional:
YourProfessionalCompany@GMAIL.COM or
YourName@YourPROFESSIONALcompany.com  

If you had a retail store in a building, you would want the front door to be visually pleasing: You wouldn’t just hang a curtain for a front door.And you’d want it be functional: You wouldn’t put up a sign directing your customers to enter through an adjoining door in the store next door.

bad email practice, using competitors's url

That’s similar to what you’re doing when using a Gmail address for your business.

 2. Points Prospects to your Website
The first place a prospect will check to research your business is your professional company website. You have one, right?If not, check out our super-low Domain prices. If you have a website, then every email you send will promote your business.

example of a good email using your company domain

3. Easy to Remember
Your prospects may already know Your Name and Your Professional Company name, so it’s simple for your prospect to remember your email as YourName@YourProfessionalCompany.whatever.

 4. Easy to Add Matching Emails For All Employees
At HighPower Data all our employees have matching emails in this form: first.last@highpowerdata.comIt’s simple to add another employee and it looks great to have a set of matching email addresses. 

5. Avoid Google Scanning Your Email For Marketing
It is well known that Google scans outgoing emails in order to coordinate targeted advertising. A web search will bring up many articles on this topic.A recent article (2018) describes the $2.2 million settlement against Google for just such a practice. Although Google was ordered to change the practice, this settlement was only intended to be enforced for three years. So, what is Google doing now?

Here’s a more recent (2021) article from The Guardian which describes the type of scanning still in practice by Google: https://www.theguardian.com/technology/2021/may/09/how-private-is-your-gmail-and-should-you-switch

The point is that Google has been doing and continues to do some type of email scanning of anyone using a Gmail account. Why market for Google with every email you send, instead of marketing for yourself?

6. A Company-Branded Email is Inexpensive
Get a professionally branded email for only $1.99/month HERE

7. We’re a small company of twelve staff and we will help.
Setting up an email account requires a small bit of technical knowledge and access to your website DNS dashboard. It’s ok if you don’t know what that is, because we do. Just go to our online web service and purchase an email account.

We’ll take it from there. 

Don’t be this guy:
 
Call us at 612-401-7550. We want to hear about your business project.